One Funnel Away Challenge Review - Here's My Experience With This Program
Welcome to this One Funnel Away Challenge review. This program is designed to teach online entrepreneurs how to build profitable sales funnels that convert — not just for digital offers, but also for eCommerce products.
It's marketed as a general “funnel challenge.” There’s a dedicated section called “Create Your Secret Ecom Funnel” that focuses specifically on using funnels to sell physical products through proven frameworks from Trey Lewellen, who’s known for building eCommerce brands.
The challenge’s main goal is to help people who struggle with traditional store-building approaches like Shopify.
Instead of depending on storefront design or traffic volume, it focuses on crafting a single, high-converting funnel that leads directly to sales.
It’s a 30-day guided experience with daily tasks, structured lessons, and live examples.
The lessons are practical, but it’s easy to get overwhelmed if you’re new to online marketing or have no prior experience with ClickFunnels.
Pros
– Strong practical training for building eCommerce funnels
– Includes Trey Lewellen’s eCom funnel methods
– Clear structure and supportive daily tasks
– Free if you start through a ClickFunnels trial
Cons
– Heavy upsells during sign-up
– Overly aggressive marketing tone
– Requires an ongoing ClickFunnels subscription after trial
– Some lessons move too fast for complete beginners
If you’re trying to figure out what actually makes consistent results possible — and what keeps most people from ever getting there — you can see a short breakdown here.
What Is The One Funnel Away Challenge?
When I went through the challenge, I noticed it wasn’t about building a Shopify-style store.
Instead, it focused on something more powerful for eCommerce — turning your store into a sales system.
Each day’s lesson walks you through the psychology behind why people buy, how to position your product as a solution, and how to structure your funnel to guide visitors toward a purchase.
That means going beyond product listings. You learn how to create a sales page that tells a story, highlights transformation, and builds trust.
One of the strongest takeaways for me was learning how to build a “funnel-first” approach.
Instead of sending traffic to a cluttered homepage, you design a clean, conversion-focused page that only pushes one product or bundle.
This strategy helps you increase conversion rates and average order value — especially when combined with upsells and downsells.
The training also dives into email sequences and customer follow-up. You learn how to use automated messages to bring people back to complete their orders or buy again later.
While it’s not a technical walkthrough of email tools, the framework is strong enough to apply to any eCommerce setup.
For store owners used to chasing quick ad tweaks or trends, this challenge forces you to think more strategically.
It shows how important the offer, story, and structure are — which often make a bigger difference than the product itself.
What's Inside One Funnel Away Challenge?
You get access to 30 days of guided lessons, daily assignments, and video coaching from several instructors — including Trey Lewellen, who specializes in eCommerce funnels.
Trey’s segment, “Create Your Secret Ecom Funnel,” is where things really click for store owners.
He teaches how to build a simple, high-converting funnel specifically for selling physical products — without needing a massive store or hundreds of listings.
His process focuses on creating one powerful product offer and building a targeted funnel around it.
You learn how to research and identify winning products, position them with the right messaging, and sell directly to your ideal audience through optimized sales pages.
He also covers how to use upsells and order bumps to increase average order value — the kind of structure traditional Shopify setups often miss.
The rest of the challenge complements this by walking you through how to create compelling stories around your products, craft your offer stack, and set up automated follow-ups.
You get worksheets, examples, and a structured action plan each day, so you’re not just watching videos — you’re building something real by the end.
It’s worth noting, though, that all of this happens inside the ClickFunnels ecosystem.
The challenge is designed to show you how to use its tools for your setup, so if you prefer Shopify or another platform, you’ll need to adapt the lessons manually.
My Personal Experience After Taking the One Funnel Away Challenge
When I first joined, I didn’t know what to expect. I’d heard about the challenge for years, but I always assumed it was just for info-product creators.
Now, it applies to eCommerce too — especially through Trey Lewellen’s funnel segment.
His section simplified how I looked at product sales. Instead of thinking about stores, SKUs, or endless testing, he emphasized presenting one clear offer with a strong story behind it.
I built a test funnel around a small physical product I’d been sitting on for months.
Following the training, I structured a single offer page, added an upsell, and set up my payment integration through ClickFunnels.
Within a week, I was running small test campaigns, and even though the results weren’t huge, it was progress.
The best part for me was how everything connected. Each step made sense in context — something that’s missing from many random tutorials online.
I also liked how the lessons stayed focused on taking real action rather than consuming endless theory.
That said, it wasn’t easy. The daily format kept me accountable, but it also demanded time. Some days, I fell behind and had to catch up later. If you can’t commit to showing up every day for 30 days, it’s easy to lose momentum.
If you want to understand why most people don't build real momentum — and how to avoid those same mistakes — you can read this short page here.
How Much Does One Funnel Away Challenge Cost?
It is currently free when you sign up through a 14-day ClickFunnels trial.
This gives you full access to the challenge content while you test out the ClickFunnels platform.
If you decide to stay after the trial, the ClickFunnels subscription automatically renews at the regular rate — currently $97 per month for the basic plan.
If you don’t want to continue, you must cancel at least 24 hours before the trial ends.
Otherwise, your payment method will be charged automatically once the 14 days are over.
ClickFunnels also sends a reminder email 7 days before your trial expires, which gives you time to decide.
Cancellations can be done directly through your dashboard or by emailing their support team.
Regular subscriptions require 10 days' notice before your next billing date to process cancellations.
If you cancel late, your card may still be charged for the next month.
Refunds are not provided for partial months or unused time, and early cancellations of annual plans don’t qualify for cash refunds — only account credits.
There are also a few optional upsells during checkout:
A VIP Upgrade for $100, which includes direct consulting and feedback to speed up your funnel creation process.
A “Fill Your Funnel Challenge” for $47, focused on traffic and audience-building strategies.
These are one-time payments, not recurring.
Who Is The One Funnel Away Challenge Best Suited For?
The challenge is designed for entrepreneurs, creators, and eCommerce beginners who want a clearer way to sell products online — especially physical items like gadgets, supplements, or accessories.
If you’ve ever struggled with setting up a traditional store or getting consistent sales through Shopify, this challenge gives you a more focused structure.
Instead of building a large catalog or dealing with complex store layouts, it shows how to sell one product effectively using a direct-response funnel.
Trey Lewellen’s Secret Ecom Funnel portion makes it especially useful for anyone who wants to combine eCommerce with storytelling and targeted offers.
The lessons focus on showing why certain products sell better through funnel-style pages rather than generic listings.
It’s not ideal for complete beginners with no idea what they want to sell. The system works best if you already have a product or niche in mind, since the challenge doesn’t require spending much time on product research.
It's also not for you if you're looking for hands-off automation. You’ll need to invest real time into learning the strategy, building your first funnel, and running traffic.
It fits best for people who like structure, want to understand how sales psychology works online, and prefer having daily accountability to stay consistent.
One Funnel Away Challenge Pros
– Real eCommerce focus: Trey Lewellen’s Secret Ecom Funnel section is one of the strongest parts of the entire challenge. It simplifies how to sell physical products online without needing a complex Shopify setup.
– Hands-on daily structure: The challenge gives clear direction each day, helping you take consistent action instead of getting lost in information overload.
– Solid introduction to funnels: Even if you’ve never built one before, the process makes sense. You learn how to design simple, high-converting pages rather than full stores.
– Strong support community: The Facebook group and live sessions make it easier to stay on track. You can see real examples, ask questions, and get feedback from others working through the same material.
– Optional VIP experience: The $100 upgrade gives direct access to consultants, which can speed up the learning curve if you prefer guided help.
One Funnel Away Challenge Cons
– ClickFunnels trial conversion: While the challenge is free, you must manage the trial period carefully to avoid automatic billing after 14 days.
– Marketing pressure: The upsells can feel pushy, especially if you just want to try the challenge without spending extra.
– Limited coverage of backend operations: It doesn’t go deep into things like order fulfillment, product sourcing, or long-term store management — it focuses mainly on selling through funnels.
– Requires daily attention: If you miss a few days, it’s easy to fall behind since each lesson builds on the previous one.
– Mostly entry-level: Once you finish, you’ll likely need more advanced guidance to scale beyond your first funnel.
Final Verdict
From my experience, it’s best for people who already have a product idea and want a direct, guided approach to turning it into a working funnel.
The eCommerce segment from Trey Lewellen adds real value for anyone selling physical products.
However, the aggressive marketing, upsells, and recurring costs can make it a turnoff if you prefer a more straightforward setup.
Overall, I’d say it’s worth going through once — especially if you take advantage of the free trial.
Just go in knowing it’s not a one-click solution. It gives you a proven structure, but the execution and results are still up to you.
If you’re trying to figure out why most people never move past the setup phase — and what actually creates steady progress — you can check this short page here.