Ecom Elites Review - Is Franklin Hatchett's Course Legit?
I went through eCom Elites to see how the ecommerce dropshipping model is actually taught and whether the material still holds up and created this review to help you learn exactly what you're getting into.
The course focuses on building a Shopify store and driving traffic through paid ads, mainly Facebook.
It also covers product research, email marketing, funnels, and basic branding. The content is extensive, with many video lessons and walkthroughs.
If you want to compare this to another Amazon-focused training I reviewed, you can read my Fields of Profit review for a look at a different FBA model.
Pricing has commonly been listed around $197 for the standard version and $297 for the upgraded version, though discounts and promotions have appeared at different times.
From what I experience, the training is detailed for the price. It explains the setup process clearly and walks through ad strategy step by step.
At the same time, success depends heavily on execution, ad budget, testing, and product choice.
The model itself carries risk because paid traffic costs money before results are guaranteed.
Pros
Large amount of content for the price
Clear walkthroughs of store setup and ads
Covers multiple traffic and marketing angles
Lower price compared to many ecommerce courses
Cons
Requires ad budget beyond the course cost
Dropshipping margins can be tight
Heavy reliance on paid traffic
Competitive market
If you’re thinking about starting a store, I recommend understanding the common beginner mistakes first.
I wrote a short guide explaining what I wish I knew before spending money on ads and tools.
What Is eCom Elites?
This is a Shopify dropshipping course created by Franklin Hatchett.
The focus is on building an online store using Shopify and sourcing products from suppliers, then driving traffic through paid ads.
The model centers around testing products, running Facebook ads, and scaling winners.
Inside the training, the lessons walk through setting up a Shopify store from scratch.
That includes choosing a theme, adding products, writing descriptions, setting up payment gateways, and connecting apps.
After that, the attention shifts to product research and traffic.
A large part of the course covers Facebook advertising. There are step-by-step videos explaining how to create campaigns, set budgets, test audiences, and read ad metrics.
Other sections cover email marketing, funnels, chatbots, and basic SEO.
The content is delivered through video modules. There is also access to a private community and Q&A sessions, depending on the version purchased.
The overall idea is to test products using paid traffic, find ones that convert, and scale them through higher ad spend.
The model relies on testing and data rather than building a brand long term in the beginning stages.
My Experience With eCom Elites
When I went through the course, I started with the store setup section. The walkthroughs were clear.
I followed along step by step while building a basic Shopify store. Nothing felt hidden. I could replicate what was shown on screen.
Product research took more time than I expected. The training explains how to look at trends, competitor stores, and product engagement metrics.
But in practice, finding something that looked promising and still had room in the market wasn’t simple. I had to filter through a lot of ideas.
The Facebook ads section was the most detailed part. I set up test campaigns exactly as shown.
The process involved creating multiple ad sets, setting small daily budgets, and watching early data closely.
I had to pay attention to cost per click, click-through rate, and conversion rate.
What stood out was how quickly ad spend adds up. Even with small test budgets, money goes out before sales are guaranteed. I saw how easy it would be to burn through budget without a solid product.
The email marketing and funnel sections added depth, but they only matter once traffic is coming in.
Before putting money into ads or tools, I think it makes sense to understand why most beginners lose money in the testing phase.
I wrote a short guide that breaks down the early mistakes I made and what I now look at before launching anything.
If you want to learn what you can do to achieve success online, this short guide explains what helped me avoid the most common beginner mistakes people make.
How Does eCom Elites Work?
The process starts with building a Shopify store. I followed the lessons to choose a theme, set up product pages, connect payment processors, and install basic apps.
Once the store framework was ready, the focus moved to choosing products to test.
Product testing is the core of the model. I had to pick items that looked promising based on demand signals and competitor activity.
The idea is not to overthink branding in the beginning, but to validate demand through ads.
After selecting a product, I created Facebook ad campaigns using the structure shown in the training.
That meant launching multiple ad sets with small budgets and letting the data come in.
I monitored clicks, add-to-carts, and purchases. If a product showed signs of traction, I increased the budget slowly.
If a product didn’t convert, I stopped the ads and moved on. The system relies on testing multiple products until one performs well enough to scale.
Email marketing and retargeting ads come into play once traffic builds up. Those tools are meant to recover abandoned carts and increase average order value.
The model repeats: test product, analyze data, scale or cut, then test again.
It requires steady ad spend and consistent monitoring.
How Much Does eCom Elites Cost?
The pricing is $197.
There's also an upgraded version sittinig at around $297 that includes additional modules and content.
Pricing has varied at times due to promotions, but those are the numbers most often shown publicly.
That covers access to the training itself.
The larger cost comes after that. Running this model requires ad spend. Even small test campaigns require daily budgets.
If I tested multiple products, the spending increased quickly. There is no way around that part of the process.
There are also Shopify subscription fees. A basic Shopify plan has a monthly cost.
In addition, paid apps for upsells, email marketing, or tracking may add to expenses.
Product costs also need to be considered. Even though dropshipping does not require holding inventory upfront in the traditional sense, refunds, chargebacks, or order issues can create unexpected costs.
So while the course price sits under $300, the real financial commitment depends on how much testing I was prepared to fund.
eCom Elites Pros and Cons
One of the main strengths for me was the amount of content included for the price. There are many video lessons covering store setup, ads, email flows, and basic funnels.
I didn’t feel like I was missing steps during the launch phase. I could follow along and build in real time.
The Facebook ads training was detailed. I saw exactly how campaigns were structured and how budgets were allocated during testing. That gave me a clear starting point instead of guessing.
Another positive is the entry price compared to many ecommerce courses. The upfront cost of the training itself is lower than many alternatives in the space.
On the downside, the model relies heavily on paid traffic. That means consistent ad spend.
If ads don’t convert, losses happen quickly. I felt that pressure while testing products.
Margins can also shrink fast. Product costs, transaction fees, refunds, and ad costs all cut into profit.
A product that looks good on paper can become unprofitable once real data comes in.
Competition is another issue. Many sellers test similar trending products. That can increase ad costs and reduce uniqueness.
Final Verdict on eCom Elites
After going through the full training and looking at how the model works in practice, I see this as a detailed introduction to paid-traffic dropshipping.
The lessons walk through store setup and ad campaigns clearly. I was able to follow along and launch campaigns without confusion. For the price, the amount of material is substantial.
At the same time, the real challenge starts after launch. Ad performance determines everything. If a product doesn’t convert, the budget disappears quickly. Testing requires money, patience, and a willingness to stop losing campaigns early.
I also had to accept that product cycles move fast. What works one month may stop working the next. That means constant research and new testing.
The course itself is affordable compared to many ecommerce programs. The larger commitment is ad spend and time.
I would only approach this if I were comfortable risking testing capital and actively managing campaigns.